Saturday, January 16, 2016

By Joyce Meyer


If you own a business you may prefer to spend your advertising budget on a website or other methods of making your company's name known. If you feel this way, however, you may be overlooking valuable methods such as business cards printing that can help you promote your company easily and affordably. Here is what you need to know to get the cards you want at a price that will not break your company's budget.

In the digital age it is odd to think of people still using cards as much as they do but the fact is that these are still important items that can help increase your company's visibility. You may enjoy being able to hand clients a card and know that it will help fix your business's presence in their minds and give them a way to recall you and what you can offer them.

You may want to consider using your cards as part of a package rather than a stand alone item. You may be able to get discounts on the cost of printing and design if you are having folders, pamphlets or other promotional items designed and printed at the same time. Asking your design or printing company if you can offset the cost of the cards by purchasing other promotional items at the same time may mean that you are putting your money to use as efficiently as possible.

Your card should be easy to read and feature your company's logo. It can also be printed in the colors that you are using as part of your company's brand identity. Working with a skilled designer can help you create a card that is professional looking and which contains all of the essential information that you want to pass on to your clients.

One place that some people try to skimp on is the paper or stock that their cards are being printed on. You need to keep in mind that these are meant to be handled by a number of different people. Making sure that the paper you use is heavy enough to handle this can be a good first step.

You might wonder why a batch of cards will cost more to print the first time they are produced. There is a good reason for this. Basically, it takes time to set up a design on the equipment that will produce them. If the company who is doing your printing needs to make any changes this can add to the cost. Then, once your design has been produced at least once, the cost to make subsequent batches will decrease accordingly.

For large companies, price breaks when large numbers of cards are printed can be common. For small businesses, however, getting a lot of them made up at once may not be the best use of their money. Considering how many you will distribute in a reasonable amount of time will help you narrow down the best deal and allow you to make the most effective use of your advertising funds.

You might want to start by looking online at the different companies that offer combined design and printing services. If you like what a particular company has to offer in terms of designs and costs speaking with others that have used the same company can ensure you are getting the type of quality product you want to represent your company.




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