Friday, February 15, 2019

By Carl Bennett


The world today is ruled with almost every single digital thing there is. Especially when every single person has their own smart phones that made it even easier to get drawn into digital world with all the applications being tailored to fit to every different kind of person. Gamers have their digital games that they can play on their computers, consoles and even phones. Photographers has like their virtual studio where they can edit digitally without having to go through the entire manual process of editing before. Employees got an application where they can have all their work done at one stop. There really are way too many of it and all this has one goal, to give Digital retail consumer experiences which makes them want to use it even more.

Developers do not have the easiest job here because they need to come up with something interesting. The interest which will want every single person to experience it more. That certain interesting thing that will make the consumers interact with their application more than that of competitors.

But sometimes though, it gets a little easy to have other people try certain things. The hard part in marketing is making them like it after they have their initial experience. Loyalty of consumers are basically the reason why businesses keeps running round and round because without them, every marketing plan is useless.

So now, the challenge would lie in trying to make people commit to the product they are using. They have to get this enjoyment they are not capable of getting from the product of competitors. They want the experience which will make them drawn to it and enjoy it in the longer run, create something new for them every time they visit a website, open an application and so on.

Next is giving them the perfection. It may really hurt but consumers do really expect perfect media applications. They do not want interruptions, they would not like bugs and they would really not enjoy slow performing digital stuff. Technically, this can be something really tough.

And that perfection has to be met on making each button appropriate and operational. Remember that they need that optimized combination of action and response where they do not need to wait at all. The delay of the response of every action can mean a whole hour of waiting for them even of it only lasted a second.

Marketers has to be calm and wise so they can come up to this. Ample studies can actually help make this happen. People are easy to read and deal with. Just go directly and have a specific targeted consumers and from that, they already can make study materials that will help them in their projects.

Then focus on that consumers. Know everything that makes them drawn to something. Get to know all their problems about certain digital goods and use that data to the companies advantage.

And from those information and data gathered, come up with the solution. Most of the time, there are problems that will be sighted, make a way to inno9vate that into something useful. Do not follow the usual thing and make it a whole new experience for people.




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