Monday, November 26, 2018

By Karen Snyder


In the modern business world there are so many different ways that you can advertise you may be left spoiled for choice. There are both traditional and modern methods to think about. Do not be fooled into thinking that you only need a website and some social media pages. Traditional methods like mobile billboard trucks are also excellent ways to get your brand known.

Companies of all sizes still use billboard advertising and it is still a very good way to get your brand seen. Most boards however are by the side of the highway or on the side of a building, prime locations being more expensive. Although this method works it is very static. You need to try billboards that move.

For sure you have seen billboards that drive past with bright posters on, often playing music. You will notice them and you will read what they say. So think about this logically. If you read what's on display, then your brand should be up there too.

Not so good for permanent adverts, this method is great when you have a specific product or day that needs promoting. After you have driven round the local area for a week, everyone will have seen and taken note of the advert. So, you don't want to overdo things. You want to grab the attention of people and invite them to an event you are holding or to try a new product.

To make sure that your brand really does go from strength to strength and reach the full potential it can you should use as many methods as possible of adverts. You can use online methods but you should not forget posters and flyers. Just an online presence will limit how many people find out about you and your brand.

So, hire a truck with a board on it for a week or so leading up to your event that will drive around the local area. A week is plenty of time for people to see it, and after more time it would actually get annoying.

So, next to find a design team who will print what you need. Don't forget to use your company logo and make sure that your advert is bright and the writing is big and bold. People won't have the chance to stop and read what your board says. So just a few sentences in bold will do the trick.

Choose the services of the same design team that takes care of your posters and flyers and the rest of your marketing techniques. Having a consistent message is crucial when you want to gain the support from the local community. Flyers and posters should have the same logos and colour schemes.

So a truck that has a board on the side and a megaphone is still a great way to launch a new product or advertise that you are having a sale. You will get noticed, and when you choose your message and advert carefully you'll make a lasting and positive impression. Do not think that a megaphone is annoying. It would be if you heard it every day for a month. But here we are talking about short term advertising methods where you can go around the local towns to ensure that people remember who you are and what you do.




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