Trade show exhibitions are promising for those that put in the effort. The sheer awareness that comes from this endeavor can't be understated, but it's equally important to know that this can create new business in the long term. As you continue to develop your booth and overall presence for the show, you may find that the costs are higher than expected. With this in mind, here are a few do's and don'ts that'll save you money, by Robert Jain.
DO consider all details at the onset. After all, you won't be able to create a booth unless you have a vision. This will include all details related to said booth and its location. Understand how much floor space you'll need so that your booth can be created. Make note of how many hours said booth will be in activity for. The more information you have at your disposal - and names along the lines of Bob Jain will agree - the more money you stand the chance of saving.
DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.
DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.
DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.
DO consider all details at the onset. After all, you won't be able to create a booth unless you have a vision. This will include all details related to said booth and its location. Understand how much floor space you'll need so that your booth can be created. Make note of how many hours said booth will be in activity for. The more information you have at your disposal - and names along the lines of Bob Jain will agree - the more money you stand the chance of saving.
DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.
DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.
DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.
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