Friday, January 12, 2018

By Peter Lee


They might not admit but a majority of designers can't wait to get to the point they are independent art directors. True, the career is one of the most coveted ones, but you don't need magic to be one. All you need is to put the necessary effort and follow the right tips that will fasten the process of becoming a respected freelance art director Los Angeles. Here are some of the tips that most successful art directors have used to get them to where they are today.

One of the most interesting advice you can ever get anywhere is that you have faith and make leaps. Most experienced art directors will agree that there is nothing more exhilarating than winning business which you do not know yet how to efficiently execute it. This is the time that you will discover that you have to learn fast what you have to do. With a few such experiences, you will master how to find your way out and move faster to becoming a trusted art director.

Another trick that will project you to new levels is to learn to work within a complex situation. You can create an artificial one. For instance, limiting the colors and fonts you use on a project. This will force you to think creatively about ways of bringing something unique out of a mess. In the process of doing this, you will have gain useful skills. However, do not try to become so serious with yourself if you don't get to top level fast. Remember, it will take time to build some skills.

In addition to the above tips, it is also good to try to understand your content inside out. This will make it easier to make informed and smarter decisions, for instance, people you need to engage. So, the best way is to dig out for information related to the brief before commission your work to story.

Another useful approach to take, especially as a freelance art director, is to look for interesting client and projects to work with. Sometimes, this can be challenging during the starting stages, but working with such clients will challenge and inspire you to deliver your best. This will boost your motivation and project you forward in the career.

In some cases, you might need to try to handle some projects for free as if you were doing paid work. It can be real or dummy work. This will give you a feeling of how to manage a good project while also letting you build skills that will land you high paying jobs.

One of the things you should stay away from is stealing other people's ideas. It is okay to borrow or learn from successful creative work from other art directors, but do not copy them. It is not only a creativity killer but it is also unethical. It wouldn't make sense to call yourself a creative person yet what you do not reflect that.

After everything is done, it is best to just chill out. I know sometimes, art directors can be excited and carried away by cool stuff they are doing. It is good to believe in what you do, but remember that you are not a lifesaver. So, after art directing that unique magazine or doing a thing that no one has tried before, just chill out.




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