Tuesday, January 16, 2018

By Jerry Phillips


When it comes to public speaking, there are a number of different areas.. In the case of Keynote Speakers, these individuals often provide the initial address at a number of conferences, conventions, festivals and other events. When looking to acquire a speaker for these type of events, most often those with a great deal of knowledge and insight are often at the top of the list.

In almost all cases, keynote refers to a public speaker speaking at an event. While generally providing an opening and closing speech, the most important is often the opening. For, it is this speech which holds the most importance regardless of the subject matter. At a commercial conference or convention, the importance is often related to a product or service. Whereas, at a social conference, the focus is often more related to history and content.

While the speech is often the highlight, most conferences and conventions also use this time to announce agendas and schedules. At most of these events, there are often opening ceremonies, entertainment, forums, workshops and closing ceremonies. As such, whether an MC or speaker shares the information verbally, online or with printed programs, this information is generally shared during the opening plenary.

Keynotes at political, academic and expositions are often far more detailed than those of other events. For, the speaker is often promoting a specific candidate or platform. As such, it can often take a great deal of time to read a speech, highlight the platform of a candidate and provide a motivational speech.

While many famous people often provide these addresses, there are also others whom are lesser known. In some cases, these individuals might be part of the community hosting the conference. Whereas, in others it may be that someone from a local college or university is delivering the first of many speeches on a specific area of interest, often as part of an internship.

Individuals speaking at public events such as the Democratic and Republican convention are often celebrities or others whom have gained a great deal of fame or notoriety. A few examples of this would be Steve Jobs on the corporate level, Barack Obama on the political level and Oprah Winfrey on the social front. While each are world famous, all have delivered a number of keynote addresses.

Other areas in which these speakers are well known are at high school and college graduations. At the high school level, there will often be an academic speech delivered by a valedictorian and motivational message provided by a special guest. There are also individuals whom travel and speak to students providing motivational messages on a regular year round basis on a wide range of topics. After which, many of those in attendance later become public speakers in different communities around the world.

Outside of conventions, conferences, festivals and graduations, there are also individuals hired to help engage and motivate individuals. Most often, these individuals work as public speakers for a company or product and offer a keynote in conjunction with a day long event. Whether promoting a product or service, these events are almost always associated with the sell of a number of books, CDs, DVDs, websites or other products.




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