Wednesday, January 24, 2018

By Kimberly Baker


Opening a new restaurant is a hectic and exciting time, especially if it is your first one. You hope customers will discover your establishment and recommend it to friends. That won't happen unless you make a great first impression. It starts with the building exterior and moves on to the hostess and the wait staff. When menus are put in the hands of your guests, how they react may determine the rest of the evening. The menu printing Boca Raton diners see must be designed to impress.

You will certainly be planning the meals you are going to offer prior to the opening. You need to plan your menus just a carefully. Some make the mistake of trying to put everything but the kitchen sink on the limited number of pages they have. If you do this, you will confuse the eye of every diner who tries to order. You must have all your selections listed, but you don't want to overwhelm your customers.

Color is a powerful marketing tool when it is handled correctly. You might be tempted to go with black and white menus to save some money, but that will be costly in the long run. Investing money in attractive menus is part of doing business. You can use vibrant pops of color, sparingly, to direct the reader's eye to items you want them to notice. Attention should be paid to your overall color scheme. Everything from the paint on the walls to the colors in your menus should be complementary.

If your logo is distinctive enough, people will automatically associate it with your restaurant. That is why you should spend plenty of time working with the designer to come up with something special. The logo should be displayed prominently on your menus. If it is not, you are wasting a prime marketing opportunity. Photos in the menus are equally important.

A common mistake restaurant owners make when describing their food offerings, is lack of imagination. You don't have to be a professional writer to come up with some simple, description language to describe an entree' or side dish. It doesn't have to be overdone with flowery adjectives or trendy jargon. Clear, enticing language that motivates the customer to order is all that is needed.

Diners love specials. You can use a chalkboard to announce daily specials. If you are planning to offer some dishes as dedicated specials on specific days, this information can be included in your menus. In order to get the reader's attention, you could put the item information in a box, increase the font size, or add color. Highlighting it will catch your customer's eye.

You need to consider printing multiple menus. This is a great marketing tool that often causes customers to order more than they might have otherwise. You can offer kid's menus, special alcoholic beverages or desserts menus. The added revenue is worth the initial expense.

You want your new restaurant to get a good start. The way you present your business to the public will help determine that. You only have one chance to make a good first impression.




About the Author:



0 commentaires:

Post a Comment