Wednesday, August 3, 2016

By Ann Collins


It is the Smartphone era. Almost everyone has a smart phone. Mobile phone penetration is increasing even in the remotest parts of the world. In Baton Rouge, LA, many people are already ahead of the curve. This is because they have the latest phone makes. Thus, a business targeting this market needs mobile app development Baton Rouge. The new way to access the virtual resources of an organization is the smart phone application. It seems, the website is dead and gone.

Having an app is no longer a luxury. Website responsiveness and smart phone application are becoming must haves for the modern business. A smart entrepreneur will do everything to have smart phone presence. It is no longer not only about being present online but it is about site resources being accessible on the go. People should access a website from anywhere and using any device.

Desktops are on their deathbed. Their production is on a downward trend. The major consumers of PCs are schools, industries and businesses. Most people are investing a lot of their money on the latest phone makes. Because of the portability of most phones, they make the internet to be accessible from anywhere including while on the go. A smart entrepreneur will see the money making potential in all these.

Every day, new applications are launched. There are already millions of apps in the world. Unfortunately, a good number of them are gaining virtual dust. No one downloads them and no one uses them. To avoid that being the scenario with one's application, one needs to differentiate it from the average app. When it comes to application development, one should be mediocre. A superior approach is recommended.

What is needed is something that is functional, elegant and easy to use. People should not spend a lot of time trying to figure out how to use an application. It should be easy to navigate from one area to another. App content should be precise and straight to the point. When it comes to application development, simplicity is the new sophistication.

With an application, a business will be able to tremendously increase its profits. Statistics show that most people make sales from their smart phones. On the other hand, desktop computers are merely used for market research. Smartphone has better traffic generation capability. It is also has better conversion and customer retention capability. In simple language, an application has far greater potential than a desktop only website.

People easily fall in love with their phones. That is not the case with computers. A phone is something personal. It is an item that a person travels with and contains many personal stuff. Losing a phone is tragic. To capitalize on the emotions that people have on their phones, an application is needed. With the right software, an entrepreneur will unlock better profitability.

A mobile first approach should be the case. Business should dedicate sufficient resources towards application development. The amount of money invested towards this activity will result to many long-run benefits. An application can turn around the fortunes of a company. It will make a business to access new markets. With an app, an enterprise will stay competitive and possibly beat the competition.




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