Sunday, July 24, 2016

By Deborah Bell


Optimization of supply chains means being responsive and efficient at the lowest cost. This approach enables a business to increase profit margins or reduce expenditure. Supply chain optimization must focus on comprehensive changes since one production function will affect the operations of the others. However, an increase in the cost of one function can be overlooked if there is a general reduction.

There is need to think globally while acting locally. This means tapping into the best international practices, raw materials sources, production technologies, etc yet considering the cost and implication of local sourcing. Consider the balance of cost and benefits of using local assets, technology and infrastructure, etc. This approach helps you to take advantage of both local and international dynamics. Consideration of multiple channels enables optimal operation within the production line.

It saves time and resources to outsource functions that are not central to your services and product. This leaves room for you to concentrate on functions that are directly related to your operations. The functions that can be outsourced include IT, freighting, distribution, accounting, etc because of their repetitive nature and the fact that they do not relate directly to your product or service. The resources and time that will be saved are used in developing and improving your core products or brand.

Collaboration between players within the channel enables optimized operations. Players like retailers, distributors, suppliers, manufacturers, etc must be ready to work together. This involves sharing information and data to enable better inventory management and forecasting. The availability of data simplifies production and makes it easier to predict the market. This will reduce waste and increase certainty when projecting profits. This is the best strategy for long term planning.

Mobile technology is a revolution that is changing different operation environments. Similar benefits will be experienced within your chain when you adapt the technology. Some of the functions that require mobile technology intervention include marketing, monitoring, field management and customer service. This technology allows direct contact with the client which builds trust and loyalty. With direct feedback, a manufacturer can provide personalized services and products and at the same time get unfiltered feedback.

An open and responsive chain will deliver better results. Use channels such as social media to get response from clients faster as well as communicate about your product offering. Such channels are cost effective yet have a wide reach and can be used to increase sales. Your clients will also feel that you are listening to their issues and thus will remain loyal to your brand.

Do not be hesitant to change your strategy when it has been overtaken by time or is not working. Look for new ways of serving your customers, delivering goods, manufacturing, etc. Such changes should have a long term view. The initial cost might be higher but long term savings out of an efficient production unit, delivery channel, product design, etc will be admirably rewarding. Innovation and creativity offer the best optimization rewards.

Each supply channel differs from the other. The management at each level must focus on the uniqueness of your situations and tap into the opportunities available. Taking advantage of these changes heralds a profitable future for any brand. The unique features of each chain must be thoroughly scrutinized in order to reap maximum benefits.




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