Wednesday, May 18, 2016

By Stephanie Ward


The world is becoming more advanced. And while many industries and companies are benefiting from these changes, there are also others who could be out of business if this continues. This is one challenge for newspaper companies. Several decades ago, people are very dependent to what the paper writes. It is the number one source of information and people need it so they can actually be aware of what is happening with the society and whether or not it should concern them.

Publications were the previous source of news and information that is necessary for people to make their daily decisions. But these days, many individuals can purchase and see the news in various portals that are quicker and easier to access. Hence, most of these companies have decided to make use of newspaper retention methods that would help them bring back other subscribers to their circulation.

One of the most effective strategy that they have thought about is to make use of the current change. Instead of fighting it, which would only result to more losses, they have decided to properly incorporate new and old media together to provide and offer better news and more accurate sources for their consumer.

Many companies are thinking about these strategies. There are also other industries affected by the recent changes. However, various strategies can only work on newspaper and publishing companies. It would be very bad and it is already considered a very difficult thing if even the most prestigious ones are also considering this move.

Strategies tend to change depending on what your current situation is. Trying to mimic the methods of others could work. But most of the time, it will not yield the best results for you as the situation of each company would surely be different from others. Finding out the necessary information is needed to ensure this.

When trying to create certain strategies, it is best that you have an idea what the key points are to point you to the right direction. Knowing these factors will guide you to finding the perfect method for you. For instance, you must try to concentrate on the customer service aspect. Try to relate to their needs and make sure you know what they want.

Engaging readers means getting to know them and knowing what they need would be a good source of information. It can be done through various methods. It could be in the form of a survey. Others try their best to initiate interaction and make sure that they receive a response from them.

Focusing on the value of what you are using can also be a good method for this particular need. Surely, your subscription method has its own benefits. Try to highlight those things to make readers realize the importance of subscription. You can let them know the lesser needs for paying and the convenience that it could offer.

Multi platform access means that you can provide them with other options aside from the physical one. The only important thing is they maintain the subscription with your current company. Many devices are being introduced these days. And the program has to be customized to cater to every platform so they can access your newspaper.




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