Monday, May 16, 2016

By Pamela Ward


In many companies, they employ students who have excelled in sales related activities in college to promote their goods and services so that profit can be maximized. A certified sales student is the one who has undergone a marketing course in an established institution. The institution ensures it sharpens the marketing skills of the learner. A good learner must possess a couple of qualities in order to excel in the outside world.

A student who specializes in marketing must be as curious as a cat. Everything an individual comes across, one must be willing to know more about it. In marketing, this is important because the amount of knowledge gained due to curiosity can be very helpful. The in-depth knowledge about something ensures that one is not caught off guard by customers who want to know more details about a product. It has been observed that curiosity is addictive because learning new things about something is satisfying momentarily.

A learner must be able to apply the skills learned in school in the outside world. Most students have the necessary information required but the application part of it can be difficult. This is because the things people learn in schools are theoretical in nature. The information you learn in class is supposed to make you mentally stronger to enable one to handle any issue when one is employed.

The most important feature that one should possess is having academic skills. The academic skills include being in a position to write well, converse audibly and read intensively and broadly. This enables the student to be in a position to formulate marketing strategies and plans which one will be able to use once employed. Proficiency is very important for a sales pupil and with this trait you are assured to excel in your marketing duties.

A good learner should be perceptive. This is where an individual is able to understand what he or she is being told. An individual who is perceptive will be able to study the body language and conversation of a person. This will enable him or her to know what persuasion skills to use in order to convince a customer to buy a product.

Another quality that is very important is that a certified sales pupil needs to understand about products rather than memorizing concepts. Most learners like to take the easy road whereby they memorize things instead of understanding a concept. This makes it very easy for them to forget about the product when confronted on short notice. Understanding a concept will ensure that you know everything about a product even when you are asked about a product on short notice.

A good student marketer will have self-discipline. Being able to manage your time is important for everyone. This ensures that an individual is in a position to plan his or her schedule without having to keep delaying and postponing them. Delaying tasks affect the program negatively and hinder one from achieving the objectives.

The above traits are very important for a marketing pupil. This is because once employed, the company will be in a position to entrust him or her with greater responsibilities. Greater responsibilities ensure that the level of professionalism is also high.




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