Tuesday, March 15, 2016

By Brian Todley


Many professional men and women want to help people overcome alcohol and drug addiction. A lot of people start 30 day inpatient treatment programs for men and women that are 18 years of age and older. However, so few actually turn a good profit every single year to stay open. Florida is known to be the capital of the world when it comes to treatment for addiction. It is never easy to watch people living a life on drugs. However, many business owners are asking themselves how to make their treatment center profitable.

It is important to find people that are good at marketing. When you have good marketers working with your facility, it will become a success. It is important to drive customers via social media and internet search as well. It may cost you around $5,000 to retain a client using a pay per click campaign. It gets expensive and in the long run, people are often concerned about not making enough money back. I have seen bad PPC campaigns not turning any profits at all. Often, the treatment center loses thousands of dollars. Treatment centers often need to have marketing specialists that only deal with treatment facilities.

If your treatment facility fails to turn a profit, you could lose lots of money. It is never easy to have a treatment center that does not want to work well with you. Most treatment centers say that they have a big marketing budget. However, if the marketing is not done right, you could easily lose over $100,000. Many PPC campaigns cost around $50,000 monthly it is important to work with professional companies that have done treatment advertising before. Many treatment centers are now using their own in house SEO teams.

Treatment centers often have a unique and powerful presence in the cities that they are located in. Most people don't want a treatment center opening up next to them. Others say that they have no problem with a treatment center. It is important to try and keep your reputation solid. Have your marketers speak to professional drug and alcohol therapists. Once you get in good with a therapist, he/she will often refer their clients to you. Most of the clients have medical insurance that is good enough for treatment. They are already using it for their counseling. When a counselor begins to trust you, good things begin to happen. In the long run, you actually win.

A drug and alcohol treatment center can become reputable once they show the public that most of their clients are living a sober life. The problem with most treatment centers is that there is only a 15% success rate. However, many people succeed when they combine their faith with a sober living lifestyle. Attending weekly Alcoholics Anonymous meetings also helps the addict to feel free from their addiction as well.




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