Tuesday, December 15, 2015

By Jonny Blair


There are many business opportunities available for foreigners that would like to start their own business in Thailand. But it is not so easy to choose the right industry to invest in. If you would like to find the Thailand's biggest moneymaking industry, take a look at the finance guidance that reveals details about the business climate in this beautiful and attractive country.

In order to know more about the most profitable area in this country for starting successful business, you need to learn more about Thai demographics. You don't have to target foreigners only, as they make up a small percentage of sales. Rather opt for a business that targets both locals and tourists, as this will ensure you will get enough customers and respectively more profits.

You will greatly benefit, if you invest in business with less competition and which is well-liked by locals. Obviously, opening a go go bar is not a wise decision, as locals will not visit it because of moral and ethical principles in their society. If you target tourists only, you are likely to suffer losses, as tourists may choose many other venues available around.

You will surely get loyal Thai clients that will keep coming to you, if they like your business. If you target a foreign market only, you are unlikely to get good profits, neither to gain popularity.

Before catering your business to foreigners only, take into consideration the fact that tourism can be affected by military coups, which take place once every decade. This might greatly affect your business if it is targeting foreigners.

All these factors reveal the necessity to target local people mainly. Three main reasons prove that the food industry in Thailand is considered to be the best moneymaking business opportunity in this region: first, locals would rather eat in big groups than alone; second, the Western influence can be felt in Thailand when it comes to food too; third, it might sound strange, but there are no kitchen appliances like ovens or stoves in Thai apartments.

Thais do not have large apartments where big groups can gather, that is why they prefer to eat outside. Due to their busy lifestyle and the increasing influence of the western culture, local workers eat on the go. They now rarely consume their traditional meals that contain rice, rather opt for pastries, sandwiches and coffee for a breakfast, while they visit fast food restaurants to have a dinner with friends and family members.

So if you are thinking about opening a profitable business in Thailand, you can start your fast food restaurant, or another kind of restaurant, which can offer a comfortable atmosphere for locals to dine out. Such restaurant will surely attract tourists too, if you add some local meals that will represent Thai traditions.

Another great idea would be to make mobile food trucks that will work really well in Thailand, especially in Bangkok and other big cities. They will become very popular attracting young clubbers and workers who would like to find cheap and easy way to satisfy their hunger.




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