Monday, December 7, 2015

By Jay Cutlerino


There are a number of viable approaches to take here. You could, for example, focus on branding and story. Branding is a powerful tool, and if you don't currently have a clearly defined brand identity, you need one, but it is not the only way to attract new customers, and is only part of the equation in any case.

The 80/20 Principle If you're not familiar with the 80/20 Principle, it's based on the idea that 80% of your productivity is going to come from 20% of your efforts. Focusing that 20% on the things that will see you make the most progress in your day-to-day tasks will take you quite some distance toward getting a better handle on your day and the office in general.

Principles of Leadership: this is more than just theory, although there is a healthy dose of that here. The bottom line though, is that being a leader is much more than simply barking orders at subordinates and expecting that things will get done as a consequence. The leadership role is as much servant and guide as it is leader, an important aspect that too many who lack formal training miss.

As it turns out, there is such a system, which is outlined in Dr. Michael Schuster's course called "The New Patient Experience." This course is taught over an intensive three day period, and will outline a proven methodology you can take back and immediately apply to your practice which will completely redefine how your patients view the new dental patient on-boarding process.

Mechanics: There are some mechanical aspects of leadership. These are the tools you'll develop and use to guide and direct your team in a constructive manner. Among them are feedback, communication, assessments, descriptions and clarifying positions.

There are many other facets of dental office management, but these two will at least get you off to a solid start. If you're interested in learning more, check out our time and organization course, here: http://schustercenter.com/courses/time-system/




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