Tuesday, December 1, 2015

By Michael Murphy


The internet is a multimedia platform, which means business owners have many choices when deciding how to market a product. Video marketing is perhaps the most highly effective. Videos that are relevant to your organization's ideals, while also providing an entertaining message for the viewers, are capable of attracting numerous waves of network traffic. The advice that follows can get you started.

Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.

If you are too shy to show your face on the screen, you should try using something like Google Search Stories to help you. This is a good way to show your users all of the pertinent information you need to without worrying about having to show everyone your face.

To add another dimension into your video marketing campaign include your company's logo. This can easily be accomplished by inserting a clip art image of your company's logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.

Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.

Marketing Videos

Your videos should all have the same tone. You can go with a quirky, fun style or go how-to, but stick with it. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. These qualities, as well as your image, are the most important factors for your tone.

Purchase a tripod to add a level of professionalism to your videos. Using a shaky camera typically is not appealing. For making a marketing video, you should probably stay with a steady shot that has smooth panning when it needs to move. If your video is of poor quality then it will appear amateurish, and people won't watch more than a few seconds of it.

Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you'd like them to answer about related topics.

Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.

Whenever anyone asks a question in the comments on your videos, consider if you can answer them in another video. If you think about it, you can come up with a humorous answer which provides them with the information they seek along with a fun video if others would like to watch, all the better!

When you market with videos, you reach a global audience. You can reach beyond your locality with video marketing. Videos posted online can be viewed by anybody that has an Internet enabled mobile device or a computer. Use these suggestions to create your own successful marketing videos.




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