Monday, November 23, 2015

By Marci Nielsen


The current advancement in technology has led increase in software globally. The software is constantly being made compatible with smartphones in order to make the users interact with them as frequently as possible. The market is now flooded with various options hence consumers are spoilt for choice. This situation has led to new players finding it difficult to operate in the market. It is therefore very essential to have efficient means of marketing, especially for Mobile app developers Lafayette, LA.

The first thing to do is to gain space on social media platform. The social media is a platform that any business can never take for granted. The realization that a new company does not take a social media account is quite a shocking revelation. It attracts over millions of users hence is the right avenue to showcase the product. Outstanding features of the new product should be highlighted for easy sharing.

Another vital consideration is building various viral mechanics in the application. This means that the application should be able to encourage social sharing. The share option is the most important even though many companies do not emphasize on it. The main goal here is to make referrals. The moment one user refers a minimum of two people, the product has a potential of growth.

Online reviews are essential in product promotion. In Lafayette, LA, companies whose products get many online reviews attract more customers.in as much as getting users to review certain apps, a number of ways are applicable. For example, offering tokens in form of free subscriptions to every review made. Alternatively, free credits can also be given. Customers find such offers very tempting hence take the initiative to review the app.

In Lafayette, LA, guest posting is a convenient method of marketing. The developer has to be aware of the target audience, their likes and dislikes, and what they majorly talk about. The moment it is compatible with the audience, more traffic is generated. Such guest posts help a great deal in elevating the status of your application.

Another aspect of the business is to share experiences and lessons learnt. In as much as this may be a risky endeavor, he outcomes are many a times rewarding. Other players in the market will come after you and learn from your mistakes. As far as the strengths are concerned, they will also want to be associated with you. Since the product is new and unique, many will want to be associated with the owner.

Feedback is very essential for any business growth. The moment a product is launched, it is crucial that you follow up and sampled some of the feedback from the users. This will act as a helping hand in assessing what went wrong and what went as planned. By listening to the users, updates should be made. The practice of being responsive to the feedback of the customers instills trust and confidence in the product.

The other all-important consideration is to enable easy download. It will be very frustrating when a customer clicks on the download button and links which are nonexistent appear. As a developer, updating various links on a regular basis will be very convenient for achieving easier installation. In addition to that, he links should also be tracked so as to keep them safe.




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