Wednesday, August 12, 2015

By Arthur Williams


Video game projects on Kickstarter are nothing new. As a matter of fact, they've been around for a couple of years now, and a select few have been able to gain traction and adoration from those who consider themselves gamers. One of the current projects many people have their eyes on is known as Yooka-Laylee, which has become quite popular. However, one has to wonder how much popular it could be if a social media agency were to be used.

For those who do not know, Yooka-Laylee is an upcoming video game from many former employees of Rare. What this means is that the upcoming game in question shares a litany of similarities to the classic 3D platformer known as Banjo-Kazooie. Nonetheless, Yooka-Laylee has been able to stand out on its own, providing itself to be nothing short of a passion project. What surprises me, even after all of this time, has been the sheer success it reached at the onset.

When the Kickstarter page for Yooka-Laylee first went up, the goal was 175,000. What was surprising was that the goal was met in about a half hour, meaning that it didn't even take a single day for the amount in question to be reached. It's also worth noting that funding stopped at a sizable 2,090,000, making Yooka-Laylee the highest-funded UK video game endeavor in Kickstarter's history. Suffice to say, any social media agency should have taken notice.

In my opinion, firms like fishbat should prove to be useful in this scenario, especially when given the numerous services they can offer. Social media management is just one of them, as everything from Facebook to Pinterest can be covered. What about SEO, which is something that is more deeply integrated into Google? These are just a few of the possible uses that a social media agency, of the highest caliber, may be able to offer.

Gamers will have their attention set on the progress of Yooka-Laylee, and understandably so. It has become such an intriguing project, and one that many people have high hopes for. After all, it brings back memories of a time when 3D platformers reigned atop the video game world, and it's possible that they can do so once more. It's just a matter of other companies taking a look at Yooka-Laylee, its popularity, and creating unique concepts based on that.




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12 Aug 2015

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