Saturday, July 4, 2015

By Jennifer Marie Anderson


It's unfortunate that E3 has come and gone. Seen as the biggest week for video game players and enthusiasts everywhere, the massive amount of news has not gone unnoticed. Those who are considered authorities, in this field, have made the most out of said event and it's something that students in game design should be aware of for the future. For those who may want to get involved in particular press event, read on.

Social media is just one of the many points that can make or break one's experience at E3. I believe that this is especially true when you think about the sheer number of people who use Facebook, Tumblr, and other such platforms for communication purposes. Wouldn't it make sense, then, for someone who's in game design to keep his or her massive audience updated on what happens? Suffice it to say, this process will matter in the long term.

E3 is built upon the announcements, as they relate to video games. I believe that this is especially true when given the massive amount of hype surrounding different releases. When they are given the biggest platform imaginable, it goes without saying that more people will tune in and listen. E3 is one of the best ways to get people interested in new projects, not to mention those which have already been in development, so play your proverbial hand only when the time is right.

Updates matter after E3, which is what you should be mindful of as a game designer. Even though this particular event has one of the biggest platforms for news distribution, the momentum will only last so long if people aren't kept in the loop. What this means is that you should offer regular updates, provided there is sufficient news worth sharing with the public. If such an endeavor is taken up, the likelihood of finding future success will be greater.

With these points in mind, you can clearly see just how much E3 matters in the greater picture. Such an event can captivate a massive audience, provided the announcements are up to par with what people typically expect from the event in question. As a game designer, you must be able to account for all groups, not only from an entertainment standpoint but one that's related to business to boot. If these details are noted, long-term success will certainly be had.




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