Friday, May 22, 2015

By Robin Setser


Prior to investing in fleet graphics, you may be curious about certain aspects. Yes, you know what these graphics can do, provided they are obtained by those who know how to design and print said graphics. However, those who may still be on the fence will be curious about what these will have to offer. Here are some of the typical inquiries, as they relate to this subject, and potential answers to help make this subject a bit easier to digest.

"How much of an investment are fleet graphics?" If you're looking to invest in fleet graphics, you'll start to see that they aren't very expensive tools. As a matter of fact, they are pretty cost-effective compared to other methods of advertising. What this means is that you may be better off, from a financial standpoint, doing business with companies the likes of JMR Graphics than you would securing TV time. To say that these graphics are affordable would be an understatement.

"Do my vehicles have to be new?" A common misconception about fleet graphics is that they have to be applied over newer vehicles. However, what must be pointed out is that these graphics can be used with just about any vehicle, of any age, provided application is done well. When this is done, all sorts of imperfections are covered up. From an aesthetic standpoint, it's become increasingly easy to see why wraps like these stand out.

"What elements of weakness must I know about?" If you want to talk about the potential weaknesses these graphics will develop over time, there are a few points to mention. One of the most striking, from my point of view, would have to be peeling. Essentially, when these graphics start to peel, it's easy to see that replacements will be seen. The sooner that this is done, the better that products and services alike can be marketed.

Hopefully these questions will help you gain a better understanding - as well as appreciation - of what fleet graphics have to offer. Those who are driven on advertising, which is an important point in its own right, should know just how vital this point is. Without it, there's a significantly lesser chance that products and services will generate as much awareness as they should. These graphics matter, to say the least, and very few can argue with this.




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