Wednesday, May 13, 2015

By Brian Hepburn


What are your goals when it comes to Facebook marketing? Who is your target audience? How will you get the word out? Don't know the answer to any of these questions? This article will help you figure out how to create a great campaign on budget and without a huge time investment.

Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.

When you utilize Facebook Offers, you are able to promote freebies and contests you're running on your site. Set up your offer and then turn change the status to "Promoted Post". If it is a really good offer, you can even promote it to non-fans.

Utilize custom tabs. With these tabs, your Facebook page's information will be more organized, which ultimately helps your business. Use tabs to organize the different contests that you hold.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.

Facebook is not always the best social media outlet for marketing. There are many reasons that people prefer Facebook, but not everyone uses it. Research your target demographic audience to find them in the social media sites they use.

Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?

Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important.

Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.

Be sure you give your business some personality. If your posts are boring and stale, your brand appears so as well. Though you should remain professional, be sure some personality is shown.

With all that you've discovered, you are better prepared now to compete in the world of Facebook. Now you'll be the master of success. Use this advice to connect with the world.




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