Monday, August 11, 2014

By Arthur Jones


Innovations in the business and finance industry are occurring rapidly, with paper money giving way to plastic money. More and more people today depend on a credit, debit, or prepaid credit cards to get them through the day, as they rarely carry cash anymore. This is why a properly conceived and implemented co-branded credit card program can be quite beneficial for all parties involved.

Before adopting a co-branded card program, companies need to acquire the background knowledge of such programs and learn the key features associated with it.

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program. The brands or companies involved within such ventures usually include a business enterprise that has collaborated with MasterCard or Visa to make its card acceptable worldwide.

The program works well for all types of cards, including prepaid credit cards. This is what makes it the best option for promoting your business, as the card contains your company's logo as well as the card provider's logo, bringing better promoting and growth for both companies. Sometimes, even banks add their own logos to the card to gain more clientele for their enterprise as well.

This gives way to free publicity and exposure for your business, in return benefitting your company's growth. In addition, banks may want their logo present on the card as well, as they also aim to gain more clients.

What Constitutes a Co-Branded Credit Card Program? Co-branded credit cards, when initiated with the right program, can bring a number of benefits to your business. Some of the top features of credit card programs include:

Minimum Services Charges - This is the form of money transaction that allows people to spend their money conveniently with a very small service charge.

Service Charges are considerably less when people make transactions.

Functions Internationally - if you opt for a co-branded card program, you will be able to provide your customers with the ease of using their money wherever MasterCard or Visa is acceptable.

Easy And Free Replacement - Some card providers also provide quick and free replacement of the card if it is lost or stolen.

In the instance the card gets lost or stolen, card providers provide immediate replacement free of charge.

Considering the benefits of credit card programs, you need to deliberate over the options available before choosing the right one. However, based on the consumer's convenience, it is best to opt for a prepaid credit card program that will provide cardholders with a means to spend their own money with added convenience and free of debt.

Out of all the various card programs available, it is best to opt for a prepaid credit card programs that allow cardholders to use their own money with ease without going in debt after excessive purchases.




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